Mobile Big Brother?
To all your Big Brother Fans out there, here is something new from Endemol (the producers of the Big Brother series). This Times Online entry says it all:
Get Close To . . . , which begins on Friday, is a daily show starring and filmed by the pop group Sugababes. The five-week series will be available only to mobile phone users who pay 50p for each instalment.
The female trio will film a backstage video diary using their own phones, giving fans an insight into their lives as they join Robbie Williams on his world tour.
Fans will interact with the band, setting challenges that the group must complete and posting their own mobile-shot films in response to competitions set by the group. Fans will be invited to send films of dance routines that the Sugababes will incorporate into their stage act.
The series is the brainchild of Peter Bazalgette, the head of Endemol, the producer of Big Brother. A partnership between O2, Universal Music and Endemol, the series is seen as an experiment for the future delivery of music entertainment.
The show will be streamed in 2-minutes chunks for easy viewing. If this picks up maybe broadcasters will have to re-think the way they work. I am not sure how this will fare tho … Will users really download the material? What happens if 1,000 users give instructions to the dance group? They definitely cannot execute them all. Will users get tired if their requests are not heeded? There are many questions that still need answers. Let us just wait and see.
