Mobile TV comes to the Philippines with Smart and Mediaquest
Here is a scoop from Smart PR via our favorite Yuga’s personal blog about … wait for it … Mobile TV. Yes, Mobile TV is here under test broadcast from the mobile network operator with twenty-five (25) million subscribers.
Now under test broadcast, the new mobile TV service is being offered by MediaQuest Holdings, Inc. in cooperation with cellular operator Smart Communications, Inc.
The service is being broadcast using the mobile TV platform called Digital Video Broadcasting – Handheld or DVB-H for short.
Initially available in Metro Manila, Cebu and Davao, the test broadcast service offers nine channels including 24-hour news channels CNN, BBC World and CNBC, a sports channel Basketball TV, leisure and entertainment channels such as Jack TV and Fashion TV, and music channel MTV.
To access the service, a Smart or Talk N Text subscriber must use a DVB-H enabled handset. The service will initially be available to a few trial participants during the test period.
Too bad. I don’t have a DVB-H enabled handset. I would have liked to try out this service. If this is the channel line-up it is possible they will be doing a flat monthly service fee for this. Now all PLDT’s media acquisitions lately make sense. This is definitely a new face in Philippine TV. Will this be the end of free TV? Probably not. But, it is definitely an alternative media.

January 9th, 2009 at 3:34 pm
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